Nougat in Bulk: A Centuries-Old Tradition at Maison Val Roubion

Introduction: Bulk, More Than Just a Way of Selling

Montélimar nougat is famous worldwide for its sweetness, honey aroma, roasted almonds, and history deeply rooted in Provence. Yet, there is a unique feature that few travelers truly know: nougat sold in bulk. At Maison Val Roubion, an artisanal nougat factory founded in 1965, bulk is not just about price or packaging—it represents an institution inherited from a medieval tradition.

Legend has it that in the Middle Ages, during fairs and markets, visitors always left with double their order: 1 kg purchased = 1 kg free. This ritual symbolized generosity and prosperity.

Today, Val Roubion proudly continues this heritage with a unique offer that is not just a promotion, but the revival of an ancient ritual.

I. Medieval Roots of Bulk: A Provençal Custom

Provençal Fairs and the Birth of Nougat

In the Middle Ages, fairs in Provence attracted merchants from all over Europe with spices, wines, fabrics… and sweets. Among them, a specialty made of honey, almonds, and egg whites: what became nougat. Craftsmen practiced the “double gift”: for every piece bought, another was offered.

The “Guild of Nougatiers”

According to local legend, in the 15th century, nougat makers formed a guild whose motto was: “He who takes one, receives two; for happiness multiplies when shared.” Thus, bulk became the standard and symbolized Provençal hospitality.

II. Bulk: A Symbol of Sharing and Togetherness

Nougat is, by nature, a confection to be shared. Bulk continues this symbolism: giving double means passing on a message of fraternity.

• Blessed bread after mass

• Wine offered to harvesters

• Fruits shared at harvest festivals

All these traditions highlight the same idea: happiness exists only when shared.

III. Bulk at Val Roubion Today: Between Authenticity and Modernity

Artisanal Craftsmanship

• Fragrant honey from Provence

• Oven-roasted almonds and pistachios

• Egg whites whipped into airy peaks

Each nougat block is handmade and sold by weight, just like in the old days.

An In-Store Experience

At Val Roubion, the smell of warm honey and roasted almonds accompanies a unique experience: 1 kg purchased = 1 kg free. A ritual that surprises, delights, and creates lasting memories.

Bulk Varieties

• Tender nougat with lavender honey

• Crunchy pistachio nougat

• Nougat with roasted hazelnuts

• Dark nougat, honey-rich and intense

IV. The Advantages of Bulk: Tradition Meets Modernity

• Economy: buy exactly what you want, and with double the amount, it maximizes your budget.

• Ecology: less packaging, less waste.

• Authenticity: direct link with the artisan, honest and transparent.

• Conviviality: a treat to share with family, friends, and colleagues.

V. Testimonials and Anecdotes

“My grandmother used to buy nougat in bulk at Val Roubion. She always said it felt like the medieval fairs—you left with more than expected.”

“What I love most is filling my bag with soft almond nougat and receiving the same amount again for free. I’ve never seen this anywhere else.”

“We drove 400 km to Montélimar, and leaving with double the nougat was the highlight of our trip!”

VI. Bulk as a Ritual: More Than a Purchase, an Experience

Buying in bulk at Val Roubion is like joining a gourmet ritual. The weighing, the doubling, and the artisan’s smile turn the moment into a true ceremony.

VII. Heritage and Future: Bulk as an Institution

While bulk shopping is making a comeback in sustainable food markets, Val Roubion reminds us that this is not new—it has been part of Montélimar’s history since the Middle Ages. By institutionalizing bulk, we affirm that it is not just a marketing strategy, but a philosophy of life: giving, sharing, transmitting.

Conclusion: Double the Pleasure, Same Price

At Maison Val Roubion, nougat in bulk is not an option—it’s an institution. Inspired by medieval tradition and carried on since 1965, it embodies authenticity, generosity, and conviviality.

Where others see a promotion, we see tradition.

Where others calculate, we give.

Where some just sell, we share a story.

1 kg purchased = 1 kg free.

An ancient gesture, an eternal pleasure.